Amadeus tests virtual reality as a booking option
Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.
The transactional focus of this virtual reality (VR), or 3D immersive tech, makes it stand out. Almost no experiments have been publicized in how picking a flight or rental car and paying for it might work in virtual reality in a way connected to today’s reservation and payment systems, giving the Amadeus-owned company an apparent head start over competitors.
Until now, travel companies have mostly been interested in how they can use virtual reality to help consumers choose a vacation spot. But there doesn’t seem to be enough money to be made in inspiring buyers. It is difficult to say if a piece of marketing, such as virtual reality content, causes a consumer to buy.
Amadeus’ technology isn’t yet dependent on any particular headset to work. It’s more of a proof of concept that generates reservations on the test servers of Navitaire’s reservation systems.
